Franchises of erotic stores

Franchise opportunity


As a Franchisor, we are looking for serious, dynamic people with the ability to work in a team. Ideally couples interested in a professional and non-vulgar approach to erotica. Our whole concept is based on customer service and a careful presentation of our products, some of which are exclusive.

Over the past few years, we have developed a more personalized approach than the traditional “Sex-Shops”. La Clé du Plaisir is a high-end boutique that caters to customers who want to feel comfortable shopping without vulgarity, in a world of sensuality and good taste. Our concept is aimed at serious business people who wish to take advantage of an industry that continues to grow, and this, throughout the world, within a team of serious professionals who offer all the services necessary for the success of such a business.

La Clé du Plaisir erotic stores have been in operation for 25 years in Quebec. The names and logo are registered trademarks, protected and belong exclusively to the owner.

Finally, the home presentations and the constantly renewed website increase the profitability of each store, because each territory of the franchisees is delimited and protected, so the sales related to the website in each territory of the participating franchisees are attributed to them, and for those who make the home presentations the same principle is applied.

  • No royalty or % of your sales to pay to the franchisor
  • No cost marketing system
  • Lifetime training for all your staff
  • 100% exclusive and well-defined territory
  • Renewal of the agreement at no cost
  • And many other advantages that contribute to the financial success of your La Clé du Plaisir store

Franchisee Support

Franchisee support touches all areas of business operation without exception, so it is important that everyone is able to work as a team and that both franchisor and franchisee can share their experience. As for us, we have been open for 23 years under the banner of La Clé du Plaisir and are more than happy to enrich our knowledge through our franchisees.

Here is a short list of our services:

  • Location of the business
  • Negotiation of leases
  • Furnishing and decoration
  • Starting inventory
  • Marketing
  • Merchandising
  • Computer graphics service
  • Complete operation and training manual
  • Accounting
  • Franchisee training
  • Staff training
  • Promotion
  • Internet service
  • Training for home presentations

Marketing, the backbone of any business, is our greatest strength. Whether it is via our website, V.I.P. card, home demonstrations, advertising (newspapers, magazines, radio/television, billboards on buses, etc.). Our participation in foundations, theme nights, participation in special events (boxing, motorcycle meetings, benefit dinners) or others, we are present wherever it is possible for the community to benefit from the profitability of our company and with all the media that can contribute to this profitability. Always on the lookout, we are very aware that marketing is the backbone of any self-respecting business!

We assist and support every franchisee who wishes to organize lingerie parties, special events, trade shows that respect the class difference that we hold so dear. We also make sure to negotiate with our suppliers for promotional material, freebies or simply volume discounts.

Finally, if you want to go into business and have a real need to be well supervised, if you are hard-working and open-minded, contact us, we will be happy to answer all your questions!

La Clé du Plaisir (head office) and general information

333 Labelle Street
Saint-Jérôme, Quebec
Postal Code: J7Z 5L2
Phone number: 450-565-4262
Toll Free: 1-855-727-4262

Jean Talbot
[email protected]

Céline Roussel
Human Resources and Home Presentation Management
[email protected]

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